How do I price my work for in-person shows versus online?

Know your audience. If your online price is $50 but you’ve tested $25 at your local farmer’s market and only sold a few, then $25 is likely the right price for that venue. You know your market better than anyone—you’ve been there, you understand their budget and what they spend. Don’t force online pricing into inappropriate venues. When your cost is under $3 and you’re selling at $20-25, you’re still making good profit. Different sales channels can have different pricing based on the audience and their expectations.

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Asked by a photographer selling at farmer’s markets · Answered by Juan · Office Hours · 2026-07-30