How can subscription models work with phone cases?

Phone case subscriptions generate recurring revenue, which is rare for artists but extremely valuable for business stability. Offer a 12-month subscription where customers receive a new, original phone case design each month—they won’t know what’s coming, and it arrives as a surprise on their doorstep. This creates ongoing engagement and anticipation. Customers who connect with your work would love this model: if they like a month’s design, great; if not, they can give it away or pass it to family. The subscription builds deeper relationships with collectors while providing you with predictable monthly revenue and forcing you to create new work regularly. It’s the holy grail of business models applied to merchandise.

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Asked by an artist seeking recurring income · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10