Why do certain times of year become major selling opportunities for artists?

Major selling periods occur when big brands and retailers spend massively on advertising, which whips consumers into a buying mindset. During Black Friday, Cyber Monday, Christmas, and summer holidays (Mother’s Day, Memorial Day, Father’s Day, July 4th, Prime Day), the combined advertising spend from major companies creates a ‘frothy state’ where people have their credit cards ready and are primed to spend. As an artist, you can ‘water ski behind’ this increase in ad spend and consumer demand by timing your sales and promotions to match these periods.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-06-02