How do I run a successful Black Friday or Cyber Monday sale for my art?

Market consistently for weeks leading up to the sale - build anticipation by adding more and more content to get people excited. Use scarcity by making certain pieces exclusive or limited-time only. Drop deals and consider extending them strategically. Really nurture and engage your email list of people you’ve built trust with over time. Consider offering multiple price points during the sale, from affordable options around $69 to higher-end pieces, so there’s something for everyone’s budget. Don’t get discouraged if results aren’t what you expected - the art market has been challenging, and it often takes multiple attempts to find what works.

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Asked by a photographer running a holiday sale · Answered by Patrick Shanahan and Kenneth LeRose · art-marketing-podcast · 2024-12-20