What happens if I miss marketing for a major art-selling holiday?

If you miss a major art-selling holiday, you cannot get that opportunity back—it’s gone for an entire year. This is one of the biggest missed opportunities in the art business. When a holiday like Valentine’s Day passes, all that buyer demand gets absorbed by artists who were ready with their marketing. If you post on social media or send an email the day after everyone just spent two weeks buying art, you’ll wonder why nobody’s purchasing—it’s because they already bought. The market demand was there, it got satisfied, and now it’s exhausted. You literally have to wait a full year for that specific opportunity to come around again. This is why advance preparation is so critical. Survey data shows that 80% of artists don’t take full advantage of these holidays, which means they’re missing thousands of dollars in potential sales throughout the year.

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Asked by general teaching point · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2022-03-04