How do I start running sales if I feel overwhelmed by all the moving pieces?

Start small and simple. A sale just needs two things: an incentive (a discount) and scarcity (an end date). You can start by sending a single email announcing your sale—that’s it. If you don’t have a big email list, send it to whoever you have, even if it’s just a few people. The point is to get one sale in the water and start learning the process. You’re going to send emails anyway, so make one of them a sales email. From there, you can gradually add complexity—another email, social media posts, countdown timers, live video. Each sale you run builds your skills and confidence. Don’t wait for everything to be perfect; just start with what you can manage.

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Asked by an artist feeling overwhelmed · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-17