What should be my ongoing focus for growing my art business?

Alternate your focus between lead acquisition and sales conversion. Lead acquisition—getting more traffic, more eyeballs, building your audience, collecting email addresses—is how you build the foundation of your business. This should be a constant priority. After you run sales campaigns and close those sales, return immediately to lead acquisition and relationship-building with your audience. Most artists neglect lead acquisition and only focus on occasional social posts or website tweaks. You need a systematic approach to consistently bringing new people into your audience, because more eyeballs means more opportunities for sales.

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Asked by an artist planning their ongoing strategy · Answered by Nick Friend · art-marketing-podcast · 2020-06-09