How has mobile technology changed the art business specifically?

Mobile phones are the single biggest disrupter of all in the art business. Everyone has one, everyone spends huge chunks of their day on it, and it’s always with them—it’s essentially a mobile billboard that potential buyers carry 24/7. This means you have unprecedented access to reach buyers anywhere in the world at any time. If you learn to identify where people spend their phone screen time—primarily Instagram and Facebook—and master storytelling in those spaces, nothing is holding you back from being a consistently selling artist. The amount of artists in their 20s who have harnessed Instagram alone while living in middle America and achieved success is striking. The data shows orders and website traffic coming from every corner of the globe, all driven by mobile connectivity.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25