What's the value of working with a marketing assistant as an artist?

Hiring a part-time marketing assistant can be transformative, especially for artists who struggle with social media and digital marketing. Look for someone who charges reasonably (perhaps 10 hours per week) and can handle weekly meetings with agendas. A good assistant keeps you accountable—you’ll show up prepared because you’re paying for that time. They can handle tasks like posting videos you shoot in your studio, creating social media content from raw materials you provide, setting up email campaigns, and pushing you to do small marketing actions you’d otherwise avoid. This is particularly valuable for artists who didn’t grow up with digital technology and find tasks like Instagram posts emotionally difficult. The assistant provides structure, accountability, and execution support, freeing you to focus on creating art.

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Asked by a painter in her late 50s discussing business operations · Answered by Terry Sauvé and Patrick Shanahan · art-marketing-podcast · 2025-12-10