What are some examples of time-sensitive pivots I could make?

Time-sensitive pivots involve responding to current events or cultural moments. For example, when Ruth Bader Ginsburg died, an artist immediately created a portrait of her, sold the original instantly, and sold a tremendous amount of prints. During recent times, major brands made time-sensitive pivots: clothing manufacturers started making masks and protective equipment for healthcare workers, a spirits company started making hand sanitizer, and logistics companies shifted to stocking and delivering for supermarkets. As an artist, you can respond to news events, cultural moments, holidays, or trending topics with relevant new work without abandoning your core body of work.

---

Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-15