What is the biggest reason to use automated print fulfillment instead of doing it myself?

The number one reason is leverage and return on investment of your time. Marketing is the only maximum-leverage activity in an art business - it’s what will actually move your revenue and get you customers. Making your own prints or managing local print shops is zero leverage; you get no outsized impact on your time. It’s something anyone else can do and get the same result. When you remove low-leverage tasks from your plate, you suddenly have energy for the high-impact activities you’ve been putting off. Tasks that seem to take only 20% of your day can drain 80-90% of your energy because you don’t want to do them. You don’t have a printing problem - you have a problem with your email list not being big enough and not doing enough marketing.

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Asked by general audience · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2022-02-27