What is the custom artwork strategy and when is it most effective?

Custom artwork (commissions) is particularly powerful during personalized holidays like Valentine’s Day, Mother’s Day, and Father’s Day. For painters, this means offering to turn customer photos—like wedding photos, pictures of kids, or even a bride holding a bouquet—into paintings. Even if you specialize in one subject (like florals), you can get creative by asking for photos that incorporate your specialty. For photographers, consider custom shoots of romantic locations meaningful to couples. Custom artwork is an excellent way to generate consistent income, acquire new customers, and cover business costs while you’re building your primary body of work. Use the language ‘custom artwork’ rather than ‘commission’ as it’s clearer to average consumers.

---

Asked by general audience · Answered by Nick Friend · art-marketing-podcast · 2024-02-20