Where can I send reply-generating emails from - does it have to be through my email marketing platform?

No, you have flexibility. While you can certainly send through your email marketing platform to your entire list, you can also send one-off personalized emails directly from your regular email client (like sending from your custom domain email through Gmail). These individual emails still roll up to your overall sender score and help your deliverability. For example, you can hand-email every new subscriber asking how they heard about you. Whether sent through your email platform or your regular email client, replies help your sender reputation.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-07