If someone already has a first-time buyer discount, how does a giveaway consolation discount work?

Buyers cannot stack discount codes—they must choose which one to use. If someone has a 20% first-time buyer discount and you offer them a 25% consolation prize discount, they can choose to use whichever one gives them the better deal (typically the higher percentage). They make the choice; you’re simply providing options. The unused code will eventually expire. This doesn’t create confusion; it gives customers flexibility and still incentivizes the purchase.

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Asked by an artist planning a giveaway · Answered by Indra · Office Hours · 2026-06-18