What are the key areas I should focus on for driving traffic to my art website?

Traffic generation is a critical pillar and requires both online and offline strategies. Key areas include: social media advertising (particularly Facebook and Instagram, which offer tremendous opportunities for growth if you’re capturing emails and have your own website), organic social media, SEO, potentially listing on third-party marketplaces for visibility, and offline sales activities. The key is finding the channels that work best for you and your art, then focusing on those consistently. There are many different traffic sources — you need to test and identify which are most valuable for your specific situation.

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Asked by an artist struggling with traffic · Answered by Patrick Shanahan · art-marketing-podcast · 2020-04-15