What should my complete marketing plan be for 2018-2019?

Your marketing plan is: First, market all year long consistently to build attention. Second, run sales when the time is right - during holidays, after shows, or when opportunities present themselves. That’s it. It’s not super sexy sounding, but it works. Have your own website, constantly gather emails (attention you own), market consistently on Facebook and Instagram, run contests with messaging platforms, attend art shows intelligently with good follow-up, and run sales when appropriate. The playbooks - the detailed how-to for each of these activities - are what separate those who succeed from those who don’t. Focus on these core activities rather than chasing shiny objects, and understand it’s just a game of pressure over time.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-04