What's the benefit of doing your own marketing versus hiring someone to do it for you?

Everyone wants to find somebody to do their marketing for them, but that’s never going to happen - even artists selling hundreds of thousands of dollars a year do their own marketing. The crucial benefit of doing your own marketing is you learn what actually makes your customers successful. You get direct feedback constantly, which is the gasoline running your business. Without doing the marketing yourself, you can’t know the details of what makes customers love your work, and you can’t build a successful business around something you don’t understand. When you eventually can hire an assistant, you’ll need to train them in your ways based on what you’ve learned about your customers’ success.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-28