When should I focus more heavily on email marketing versus social media?

When you have meaningful content to share—especially something with depth like a new product, a book, or a special project—double down on email. Your newsletter subscribers are your best leads; they’ve opted in and are genuinely interested. While you should maintain social media consistency, email gives you the space to do justice to substantial announcements and builds deeper relationships. This is especially true after in-person events or sales, when you have new collectors to nurture. Email allows for the substance and personal connection that social media posts can’t always provide.

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Asked by an artist launching a journal product · Answered by Mili ASF · art-marketing-101 · 2026-06-26