What are the 'three rooms' of Instagram and why does it matter?

Instagram functions as three separate social networks in one: Posts (your feed—images, carousels, videos), Reels, and Stories. Think of these as three rooms in a house. Different users visit different rooms at different times—some only go to one room, some visit all three. Your job is to make sure your art is ‘hanging on the walls’ in all three rooms every single day. This ensures maximum visibility regardless of how your audience uses the platform.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10