How often should I post on Instagram to grow my following?

Quality matters more than quantity. While posting daily can work when you have a backlog of content (like doing a reveal series), it doesn’t matter how many reels you post if no one is watching them. Focus on posting content that you believe will perform well rather than forcing daily posts just to maintain frequency. When you don’t have strong ideas for reels, post carousels instead. Use your saved drafts strategically for periods when you’re low on ideas. The key is consistency with quality content, not just posting for the sake of posting.

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Asked by a college student artist balancing social media with school · Answered by Patrick Shanahan and Betsy Mae · art-marketing-podcast · 2024-10-15