What's the very first step I should take if I want to eventually succeed with Facebook advertising?

Install the Facebook pixel on your website immediately, even before you’re ready to run any ads. Start a free Facebook Ads account (you need to put a credit card down but won’t be charged), get the pixel code, and install it on your website. This pixel will start recognizing visitors and matching them to Facebook profiles, building an audience you can advertise to later. The audience takes time to build to a meaningful size, so you want to start this process now. Let it gather data while you learn the rest of what you need to know about Facebook advertising strategy. This is a best practice in digital marketing — get the pixel up the minute your site goes live, or if you’ve been live a while, do it right now before anything else.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-25