I'm nervous about appearing on camera for my social media content. How can I overcome this and what should I create?

Start simple with one short video (under 30 seconds). Film yourself in your studio talking about your process or technique—no editing, no script, no fancy music. If talking directly to camera feels too difficult, use a voiceover approach: have someone record video of you creating while you record your voice separately explaining what you’re doing. The key is showing your face in the content. In 2026, Instagram’s CEO emphasized that content easily distinguished from AI-generated material performs best—and the easiest way to separate yourself from AI is by showing yourself creating. People connect with real humans. Start with one authentic video and build from there.

---

Asked by an artist reluctant to appear on camera · Answered by Juan · Office Hours · 2026-07-30