What products should I offer at different price points?

For the low end (under $100-$150), offer merchandise like calendars, mugs, pillows, books, coasters, and shirts, plus small paper prints. For the mid-range ($100-$1,000), focus on prints and limited editions. For the high end (over $1,000), offer limited editions in larger sizes, special media types, and originals. If you’re already selling originals at $12,000-$15,000, you still need low-end offerings, but you should also have pieces available at $50,000 or more. The key is having products that fill each segment of your pricing range.

---

Asked by an artist planning their product range · Answered by Patrick Shanahan · art-marketing-podcast · 2022-06-06