What are the different ways I can use postcard marketing as an artist?

There are numerous creative applications for postcard marketing. You could promote your entire lineup of work, focus specifically on commissions, offer to photograph or paint people’s homes as prints they can hang, advertise pet portraits or other portrait services, promote photography services, advertise art classes you teach, showcase upcycled or handmade products, or simply introduce yourself and let the neighborhood know you exist. You might offer services like family portraits or Christmas cards. The versatility is a major strength - you can reach many different types of potential customers from various walks of life, including interior decorators, realtors who need art for staging homes, homeowners doing remodels, or people who simply appreciate having a local artist as a resource. Each postcard campaign can focus on a different aspect of your business.

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Asked by an artist exploring postcard marketing possibilities · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-13