How do I survive and even thrive during difficult times like extended business shutdowns?

Focus relentlessly on what you can control. Work every single day on your business — improve your SEO, create content, find new ways to connect with your audience. Run online presentations or slideshows of your work. Even if you start by offering them free, you can transition to a small subscription model to keep people engaged. Keep providing value and content every single day. Mix things up — try selling things you haven’t sold before, work with suppliers who can ship directly. The key is to never stop working on improving the business and finding new revenue streams, even when circumstances are against you.

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Asked by an artist facing business challenges · Answered by Tom Putt / Mary Putt · art-marketing-podcast · 2025-03-05