Is it better to sell only originals or should I offer prints?

Print-on-demand is the greatest thing that’s ever happened to the art business. You should absolutely offer prints and other products. POD means you don’t need minimums, don’t need inventory, and can turn one original into hundreds of different products overnight. Look at successful artists: one averages 179 different products from a single image, another averages 220 different products per image. This includes originals, limited editions, various print sizes, puzzles, merchandise, and more. It’s like filling a 2,500 square foot store with your creations instantly. Having a range of pricing—from under $100 to $1,000+ to high-end originals—is critical for acquiring more customers. The number of new customers acquired per year is one of the most predictive metrics for an art business’s trajectory, regardless of whether they bought a $30 item or a $3,000 piece.

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Asked by an artist considering product options · Answered by Patrick · Art Business Webinar · 2026-06-05