What is the ideal art-buying experience from a collector's perspective, and how does AR deliver it?

The ideal experience is sitting on your couch with a glass of wine or beer, looking at the empty space on your wall, while the artist brings pieces over and puts them up one by one—moving them up, down, switching them out—until you find the perfect one that fits your space, vibe, and décor. Of course, this doesn’t scale; artists can’t physically do this for every potential buyer. AR solves this problem by delivering exactly that experience virtually. The buyer sits comfortably at home, uses their phone to project pieces onto their wall, rotates through options, adjusts sizing, and finds their perfect piece—all while the artist could be anywhere in the world. It’s the unscalable ideal experience, made scalable through technology.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-06-14