How can being featured by content curators help me find art collectors and high-net-worth buyers?

Art collectors, gallery owners, and high-net-worth individuals aren’t going to find you directly or follow your small account. However, they do follow major content curators because they’re looking to discover new up-and-coming artists. When you get your art featured on several curator accounts, your work automatically appears in front of these buyers. They’re already paying attention to these curators specifically to find new art to purchase. This is the answer to the common question of how to reach wealthy buyers - you reach them where they’re already looking, which is on these established curator accounts. Get featured by a few curators, and you’ve suddenly put your work in front of exactly the audience you’re trying to reach.

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19