Should I focus on posting videos of just my artwork, or videos that include me on camera?

Videos where you appear on camera consistently get significantly more engagement than videos showing only your artwork. When you show yourself talking about your work, playing an instrument, or doing anything personal, you’ll see hundreds of likes and dozens of comments, compared to regular artwork-only posts that get much less engagement. Continue creating content where you’re visible and connecting personally with your audience—this authentic, human content is what separates you from AI-generated content and builds real connections.

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Asked by an artist analyzing their Instagram performance · Answered by Juan · Office Hours · 2026-03-31