What are the three types of content I should rotate through on social media?

First, romancing content—this gets people to like, trust, and build connection with you as a person and artist. This can include showing your face or not. Second, personal content—what makes you uniquely you, unrelated to your art. This could be your morning coffee, a walk in the park, mountain biking, anything that shows your personality. Always try to show your face in this content. Third, sales content—promoting actual offers like sales, discount codes, or new releases. Definitely show your face for sales content because when you’re trying to get people’s attention toward something happening on your website, you get better results when they can see you. Rotate through all three types rather than doing just one. For face-to-camera content, start with once per week if it feels uncomfortable, and build from there.

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Asked by an artist planning their content · Answered by Juan · Office Hours · 2026-05-21