What happens if my outreach messages don't lead to responses or sales?

Even if messages don’t lead to conversations or sales, you’re still accomplishing something valuable: you’re reinforcing positive behavior you want to continue seeing. By reaching out and saying thank you with added value like room mockups, you’re encouraging them to keep liking and commenting on your posts, which gets your posts more reach. Plus, you’re building goodwill. Like conversations at shows, some will go nowhere, some will be strange, and some will lead to awesome places—commissions, sales, or meaningful connections. You never know where they’ll go, so the goal is simply to start the conversation. Even if you have low engagement, you can go back in time through all your posts and still find people to reach out to.

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Asked by an artist worried about rejection or low response rates · Answered by Patrick Shanahan · art-marketing-podcast · 2025-01-27