How do I know when to pivot my art subject matter?

If you’re working hard on marketing, doing everything right, but the market isn’t responding and sales don’t map to your ambitions, it may be time to pivot. Don’t spend years marketing a product the market has told you won’t work at scale. Think of it like owning a restaurant on a good street—you can keep the doors open while rapidly testing new dishes. When you find one that works, you can shift your focus without losing your existing audience or momentum.

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Asked by an artist considering changing direction · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-17