What are the two essential things I need to build a valuable art business?

First, equip yourself with a proper art gallery website that provides an excellent customer experience and converts visitors into buyers. Second, solve the ongoing marketing problem by learning how to effectively market yourself both online and offline. Have a consistent marketing plan and get help if needed. The more effective you are at marketing, the bigger your direct audience will grow, the more sales potential you’ll have, and the more consistent your income will become. Most struggling artists have neither of these elements or only one. You need both to run your own successful art gallery business online.

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Asked by an artist planning their art business · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-11