I'm struggling to get sales on my website. I only have about 10 followers on Instagram and two sales total, both from family. What should I focus on to generate more engagement and actual purchases?

Focus exclusively on growing your audience right now. With only 10 followers, you don’t have an online ecosystem yet. Use the before-and-after 1,000 follower strategy: search hashtags related to your artwork subject matter, find people who’ve shown interest in those topics, and follow them—they’ll often follow back. Aim for 10 new follows per day. Additionally, start creating video content (reels). Post at least one or two reels per week showing your creative process, who you are as an artist, and what you’re working on. This builds authority and trust with potential buyers. Split your content 50/50 between your artwork and your personal life—share your interests, hobbies, what you do for fun. People need to connect with you as a person before they’ll trust you as an artist and make a purchase.

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Asked by an artist with minimal followers and sales · Answered by Juan · Office Hours · 2026-04-23