How many romance marketing touches should I send before making a sales offer during Q4?

Try to get one, two, or three non-salesy touches out before your first promotional offer, which for most artists will be around Black Friday. If you’ve been communicating inconsistently — maybe sent an email three months ago, forgot last month, haven’t talked to your audience in a while — you really need to warm things up and prime the pump with valuable content. Each touch gets you more top-of-mind with your audience and earns you the goodwill to ask for the sale when holiday shopping season arrives. The more consistently you’ve communicated before, the fewer warm-up touches you need, but if you’re starting cold, invest in multiple romance touches.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25