How do I fairly select and announce a winner for my email list giveaway?

You should select your winner randomly, not by personal preference, to build trust with your audience. Use a random selection tool like wheelofnames.com: enter all participant names, record your screen (or use your phone to record) while you spin the wheel and it selects the winner. This creates a transparent, verifiable selection process. Post this video to announce the winner publicly. If you can’t use digital tools, write all names on paper, record yourself with your phone, close your eyes, and randomly select one from a bowl. The key is making the selection process visible and clearly random.

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Asked by an artist running their first giveaway · Answered by Juan · Office Hours · 2026-05-14