How can artists make merchandise sales easier for customers to find and purchase?

Create a dedicated gift shop section on your website so customers can easily find merchandise like mugs, tote bags, and prints. Customers will email saying they can’t find these items if they’re buried in your site navigation. Promote merchandise through social media posts showing the items in use (your mug, your tote bag), and feature them in email campaigns during key shopping periods like Black Friday. Consider that merchandise often gets gifted, which expands your reach—so adding small branding elements (even QR codes if possible) helps recipients discover you. When people specifically ask where to buy merch, that’s a clear signal you need better visibility and navigation to that inventory.

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Asked by a painter discussing online sales setup · Answered by Terry Sauvé and Patrick Shanahan · art-marketing-podcast · 2025-12-10