How should I think about the investment required for the fishbowl technique?

View this as a business investment of $20, $30, $40, $50, or up to $100—whatever your prize costs. You need to bite the bullet and invest in your business. Give it a shot, see how effective you can be at it, and learn from the experience. This is one of those techniques that just works when you try it, and the return on investment can be substantial when you consider the email addresses collected, the potential sales from follow-up emails, and the content you generate. Don’t let the upfront cost stop you from implementing a proven strategy.

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Asked by an artist hesitant about costs · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-27