What is 'romance marketing' and why is it important before making sales offers?

Romance marketing means sending non-salesy content to your audience throughout the year — valuable, relevant material that builds relationship and trust without constantly pushing for sales. The analogy works like dating: you don’t propose marriage on the first encounter. You need to warm up your audience with small talk, multiple touchpoints, and genuine value before you earn the right to ask for the sale. When you’ve done this consistently, your audience knows, likes, and trusts you, making them far more receptive when you do send promotional offers during peak selling seasons.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25