What should artists focus on between now and Q4 to prepare effectively?

Focus on infrastructure, offer, and demand—in that order. Get your website set up to actually sell art with a true gallery buying experience. Make sure your offer is complete: have your work listed with prices, be open for commissions, and have a price ladder that includes print-on-demand for gift buyers. Then fire up your marketing machine: grow your email list, post consistently on social media with story-first content (not just finished work), and start building effective frequency now. Think about the fundamentals of running a sale—timing, messaging, urgency—and plan your holiday calendar. Most importantly, start being visible and telling your story now, while there’s still time for that repeated exposure to build trust and familiarity before the buying rush hits in late October.

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Asked by general teaching · Answered by Patrick (inferred) · art-marketing-podcast · 2026-07-27