What should I do if my thriving art business was completely cut off by the pandemic?

First, recognize that the wait-and-see period is over. If you’ve been financially stable enough to wait it out hoping things would return to normal, that time has passed. Nothing is opening soon, and you can’t rely on the old model anymore. You need to immediately pivot to building a direct online business. While it’s terrifying to have a successful business cut off in one shot, the good news is that the opportunity to build a stable, direct-to-consumer online business is actually greater than ever. You need to start now—learn how to market online, drive traffic to your own website, and build your email list. The entire art market has moved online, so if you take action now, you can actually come out of this in a stronger position than before.

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Asked by an artist whose gallery or show business was eliminated · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-07-14