How should I think about creating content series on social media?

Create ongoing series around specific themes — like different equipment you use, techniques, or locations. Record the full content piece (maybe 2 minutes covering everything about a topic), then edit two versions: a short 30-second capsule and a longer 1-2 minute version. You can post the short version one week and the longer version another week. This saves time because you’re getting multiple pieces of content from one recording session, and you’re always learning how to edit better with each iteration.

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Asked by a photographer planning content · Answered by Juan · Office Hours · 2026-07-02