How can I make art-buying decisions easier when collectors share homes with others?

Include a ‘share with a friend’ feature on your website that allows potential buyers to easily send artwork images to partners, family members, or anyone else involved in the purchasing decision. Art purchases for shared spaces are rarely made by one person alone—they’re collaborative decisions. By making it easy for buyers to share options with others, you remove friction from the decision-making process and increase the likelihood of a sale.

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Asked by a mixed-media artist selling to couples and families · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-13