What should I email my list about—just existing work or upcoming pieces too?

Don’t just email about existing inventory—also send campaigns about upcoming work and work in progress. One artist had been only promoting finished, available pieces but decided to try sending an email showing a sketch of an unfinished California wine painting. A collector who had been silently on the email list for a year saw that preview, connected emotionally with it (it reminded him of family dinners), and reached out to purchase before it was even complete. Showing your creative process and giving subscribers first access to new work creates anticipation and can generate sales you’d never get by only promoting completed inventory.

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Asked by an artist planning email campaigns · Answered by Brien Cole & Patrick Shanahan · art-marketing-podcast · 2024-10-04