What's the value of traditional media coverage like newspaper articles for selling art?

Traditional media coverage, like a full-page newspaper article, can still drive significant sales. A well-placed story that covers your work, your process, and the price points can lead directly to major sales—even high-value originals. The coverage lends credibility and reaches audiences who may not see your social media. Don’t overlook traditional PR opportunities; they can be powerful sales drivers, especially for local or regional markets where print media still has strong readership.

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Asked by an artist who sold originals after newspaper coverage · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20