How should I organize my website's navigation menu for originals, prints, and merchandise?

The best structure is to let visitors choose first what type of product they want—originals, prints, or gifts/merchandise—and then drill down into categories. So your main menu would have ‘Original Paintings,’ ‘Open Edition Prints,’ and ‘Gift Shop.’ Under originals and prints, you’d have subcategories like landscape, floral, houses, or abstract. Under the gift shop, categorize by merchandise type (mugs, cards, etc.). This approach lets buyers shop by their purchasing intent first, then explore the specific styles or items within that category.

---

Asked by an artist organizing their website inventory · Answered by Juan · Office Hours · 2026-05-28