How has COVID-19 and the pandemic affected the opportunity for artists?

The pandemic has created an unprecedented opportunity by accelerating a massive shift of demand from physical galleries and art shows to online sales. All the habits changed virtually overnight. Event-based businesses like wedding photography, portrait photography, and art shows were shut down, while online art buying surged. This has forced both artists and collectors to embrace direct online relationships. The market demand hasn’t disappeared—it’s simply moved to where you can actually capture it. Artists who were solely dependent on galleries or shows had the rug pulled out from under them, but this created the wake-up call to diversify and build direct businesses. The opportunity ceiling for what you could have done before has increased by five to ten times.

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Asked by synthesized from teaching · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2020-08-19