Why is it important to align my art marketing with retail holidays even if my art doesn't seem connected to them?

Major retailers spend millions of dollars conditioning consumers to be in buying mode during these periods. They’ve done the heavy lifting of getting credit cards out of wallets. You’re simply water-skiing behind those opportunities. It’s not about whether your art directly relates to the holiday—it’s about when the fish are biting. Your marketing message goes further and is more effective during these times because consumers are already primed to spend. Don’t reinvent the wheel; leverage the buying psychology that’s already been created by decades of retail marketing data.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2024-02-20