I have a very small Instagram following (around 150 followers). What number should I be aiming for?

Your initial goal should be to grow from 150 followers to at least 3,000-5,000 followers, and ultimately work toward 10,000+. This isn’t about vanity metrics—a larger, targeted audience gives you more opportunities to convert followers into collectors. The growth strategy is consistent, intentional daily action: follow 10 targeted people per day using niche hashtag searches to find people genuinely interested in subjects related to your work. Pin your most relevant work to the top of your profile so when people check you out, they immediately see something that resonates with what brought them to you. Combine this follower growth with regular, authentic content showing who you are and what you create. Commit to this for six months minimum. The audience growth will make a measurable difference in your reach and sales opportunities.

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Asked by an artist with a small following · Answered by Juan · Office Hours · 2026-04-07