What's the overall strategy connecting impulse buys, customer acquisition, and building a sustainable art business?

The strategy works like this: Get impulse-buy items into your product lineup and promote them consistently. This helps you acquire more new customers because the barrier to purchase is lower. Then market to those customers regularly. Some percentage of customers who bought merchandise will come back and buy wall art when they’re ready, because your art has been in their life through the products they use. Some will buy again and again and become collectors. Get enough collectors and your art business can pay a base salary. Collectors are the holy grail, but it all ties back to how many new customers you can acquire per year. Having impulse buys in your lineup is a great way to maximize customer acquisition.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-09